
We've all felt it. Now let's fix it.

1
Booked Solid. Still Broke?
Most trainers lose 20–30% of what they earn without realizing it.
You’re not lazy — you just don’t have the right systems yet.
Learn how to plug the leaks, plan for profit, and finally get paid for the hours you already work.
2
More Time, Less Burnout
Long days shouldn’t mean short results.
If you’re tired of trading time for progress, you’re not alone.
Discover tools and planning systems that save your energy and help you run your business with more focus, balance, and control.
3
Build Loyalty, Not Likes
You don’t need followers — you need loyal clients.
Social media doesn’t have to be fake or forced.
Learn simple, authentic ways to grow your visibility, build trust, and attract the kind of clients who stay — not just scroll.
What's the Alliance?
The Alliance of Professional Horse Trainers is a peer network built by and for working trainers in Western disciplines. Our mission is to connect, educate, and support trainers who want to run stronger, more sustainable businesses while elevating the professionalism of our industry. The Virtual Business Conference is one way we help trainers gain the clarity, tools, and confidence to build a business that truly works.
Conference Agenda (zoom platform)
12:40 pm
Financial Success in the Horse Business: Turning Passion into Profit with Luke Milholland, CFP.
Luke will share practical financial strategies tailored specifically for horse trainers and equine professionals. Drawing on both his financial planning expertise and deep roots in the industry, he’ll explore how to build a thriving business that works for you — not the other way around.
Key themes:
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Thinking like a business owner: transitioning from being “just a trainer” to running a financially sustainable business.
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Paying yourself first: adopting a Profit First mindset to create margin, stability, and purpose in your financial life.
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Understanding your numbers: simple, actionable ways to interpret your financials and make smarter business decisions.
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Just start: why progress beats perfection and how early, consistent action compounds over time.
12:30 pm
Welcome, Inspirational Message, Introductions
1:10 pm
From Lessons to Legacy: How to be a Powerhouse, with Professional Trainer, Jessica Bein.
Jessica will share how her program stands out through its personalized and comprehensive approach to developing true horsemanship. By intentionally limiting the number of horses and riders she accepts, each participant receives the focused guidance and attention needed to grow. Her curriculum exposes riders to multiple disciplines, helping them build well-rounded skills and discover their individual passions within the equine industry. This tailored approach not only produces capable, confident riders but also fosters lifelong engagement and growth in the sport.
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Key themes:
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Individualized development and mentorship for every rider
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Cultivating long-term growth, confidence, and connection within the sport
1:40 pm
5 Must-Do Coaching Strategies That Deliver Results with Professional Trainer, Shannon Pigott.
Shannon will share five powerful coaching strategies that help trainers communicate more effectively, build trust, and bring out the best in every rider they teach. Drawing from her experience as a professional trainer, certified executive and sports coach, and seasoned competitor, she’ll show how great coaching goes beyond giving instruction — it’s about clarity, confidence, and connection that create real progress in and out of the arena.
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Key themes:
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Coaching with clarity, confidence, and purpose
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Using words and data deliberately to drive measurable transformation
2:10 pm
How to Build a Horse Business that Gives You Real Freedom, with Professional Trainer, Colton Woods.
Colton will share how he built his horse-training business from the ground up into a life many horsemen dream of — freedom, profit, and purpose. His success has inspired other trainers who now turn to him for guidance on building businesses that truly work. In this session, he’ll break down the 5-Step Framework and 3 Essential Systems every trainer needs to create a sustainable, profitable business that supports the work they love without burnout.
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Key themes:
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Building a business that supports freedom and balance
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Using systems to prevent burnout and ensure lasting success
2:40 pm
Social Media: Presence with Purpose with Kate Bradley Byars.
Kate will share how professional trainers can use social media to build reputation, attract clients, and showcase their programs with authenticity. A strong online presence keeps clients engaged and helps potential customers see your professionalism firsthand. She’ll offer simple, effective strategies to create meaningful content and turn social media into a tool that works for your business.
Key themes:
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Building credibility through authentic online presence
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Making social media simple, effective, and purposeful
3:10 pm
Question & Answer and Conference Wrap-up

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